CASE STUDY 01 / AEO

Featured in Google
AI Overviews.

Helping a New York City real estate brand improve its visibility across high-intent cash-home-buying searches.

Getting discovered when buyers search for answers.

Homeowners searching for cash home buyers are looking for clear answers before contacting a real estate company. The opportunity was to strengthen the brand's presence in AI-generated search results for relevant questions.

Building visibility beyond traditional rankings.

The focus was on Answer Engine Optimization (AEO), aligning content with relevant search queries and improving how the brand's information could be discovered through Google AI Overviews.

THE OUTCOME

Search visibility
that matters.

Visibility documented across six relevant search queries targeting the New York City market.

6
Search queries
AI
Overview visibility
NYC
Target market

Explore how we improved visibility in Google AI Overviews.

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CASE STUDY 02 / GEO

Getting Discovered
in ChatGPT.

Helping brand's gain brand mentions and website citations in ChatGPT answers to wireless retailer questions.

Being visible when retailers ask AI for guidance.

Potential wireless retailers increasingly explore business opportunities through AI-powered search. Client needed to become more discoverable when relevant questions about wireless retail partnerships and dealership opportunities were asked in ChatGPT.

Building brand visibility in AI-generated answers.

Our GEO approach focused on making Client easier for AI systems to understand and reference, aligning brand information with relevant wireless retailer questions and evaluating visibility through targeted ChatGPT search prompts.

THE OUTCOME

Brand mentions.
AI citations.

Client appeared in ChatGPT answers to relevant wireless retailer questions, with brand mentions and website citations documented through search prompt screenshots.

3/3
Screenshots
3
Search prompts
AI
Brand citations

See how Client gained visibility in AI search.

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CASE STUDY 03 / PERFORMANCE MARKETING

Scaling Campaigns
That Convert.

Managing large-scale advertising across Google, Meta, Microsoft, TikTok, and retail media to help brands reach the right audiences and drive measurable results.

Turning advertising spend into measurable growth.

Running campaigns across multiple platforms requires more than increasing budgets. Brands need consistent performance, clear reporting, and the ability to reach relevant audiences across different digital channels.

Connecting campaigns, audiences, and performance.

Our performance marketing approach brings together campaign management, audience targeting, creative optimization, and ongoing performance analysis across Google, Meta, Microsoft, TikTok, and retail media.

THE OUTCOME

Campaigns built
to perform.

Performance across multiple advertising channels, with documented purchases, conversions, and campaign activity.

40.9K
Meta purchases
25.2K
Google conversions
600+
Campaigns

Explore the results behind our performance marketing campaigns.

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CASE STUDY 04 / SEO

Growing Visibility Through SEO.

Helping businesses strengthen their organic search presence, reach high-intent audiences, and turn search visibility into meaningful website traffic.

THE CHALLENGE

Standing out in competitive organic search results.

With businesses competing for the same search queries, building consistent organic visibility requires more than publishing content. The challenge was to improve search relevance, strengthen website performance, and connect with audiences actively looking for relevant solutions.

OUR APPROACH

Building a stronger foundation for organic growth.

Our SEO strategy focused on technical optimization, keyword research, on-page improvements, content relevance, and internal linking. We aligned website pages with search intent while improving the signals that help search engines discover and understand content.

THE OUTCOME

Stronger Rankings. Greater Visibility.

A more search-friendly website structure, better-aligned content, and a stronger organic search foundation designed to improve discoverability and attract relevant visitors.

01 Technical SEO
02 On-Page SEO
03 Content Optimization
Technical improvements, keyword alignment, and content optimization.

See how our SEO strategy helps brands compete in organic search.

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CASE STUDY 05 / CRO

Turning Website Visits Into More Conversions.

Exploring how conversion rate optimization can help e-commerce brands improve product discovery, simplify shopping experiences, and create more opportunities for customers to purchase.

THE CHALLENGE

Getting shoppers from product discovery to purchase.

E-commerce customers often face challenges when comparing products, understanding their benefits, finding suitable options, and navigating checkout. These friction points can prevent interested visitors from completing a purchase.

OUR APPROACH

Building smoother, conversion-focused shopping journeys.

The proposed CRO strategies focus on improving product pages, category navigation, product comparisons, mobile usability, and cart experiences. A/B testing would help identify which improvements make shopping easier and support stronger conversions.

THE OPPORTUNITY

Better experiences. Stronger conversions.

CRO opportunities explored across four e-commerce brands, with proposed experiments designed to improve conversion rates, product engagement, and purchase progression.

4 E-commerce brands
CRO Optimization focus
A/B Proposed testing
Conversion Optimization Opportunities & Illustrative Experiments
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