Client 1 Marketing $74,239 in Klaviyo-Attributed Revenue.
How a sexual wellness brand combined email campaigns and automated customer journeys to support product discovery and purchasing.
At a Glance.
A snapshot of the email marketing program, its reporting period, and Klaviyo-attributed performance.
Revenue attributed to email marketing through Klaviyo.
Share of email-attributed revenue generated through automated flows.
Net additions to email subscriptions during the reporting period.
Get to Know Client 1
Client 1 is a sexual wellness brand focused on quality, inclusivity, and personal exploration. Its mission centers on making pleasure an approachable part of self-care, with products designed for diverse needs and preferences.
A Welcoming Approach to Personal Wellness.
That positioning provides the foundation for its email marketing: a welcoming voice that combines product discovery, promotional offers, and invitations to explore.
Quality
Products designed around diverse customer needs and preferences.
Inclusivity
An approachable and welcoming perspective on sexual wellness.
Personal Exploration
Encouraging customers to discover products that fit their preferences.
Campaigns & Customer Journeys. Working Together.
Client 1's email program combined scheduled campaigns with automated messages tied to subscriber and shopping activity.
Promotional Campaigns
Scheduled email campaigns supported promotional moments, keeping subscribers informed about relevant offers and opportunities to explore products.
Customer Lifecycle Emails
Automated messages addressed specific stages of the customer experience, including joining the email community and browsing products.
Checkout Recovery
Activity-triggered emails created opportunities to reconnect with shoppers who left checkout without completing their purchases.
Two Connected Strategies. One Email Marketing Program.
Together, scheduled campaigns and automated customer journeys recorded $74,239.27 in Klaviyo-attributed revenue during the October 2025 to September 2026 reporting period.
Campaigns: Communication at Scale.
Client 1's scheduled campaigns supported seasonal promotions, outlet offers, and product discovery, creating opportunities to engage subscribers at scale.
Emails successfully delivered through scheduled campaigns.
Revenue attributed to campaign activity during the reporting period.
Promotional Campaigns in Action.
Seasonal events and outlet offers contributed to campaign-attributed revenue throughout the program.
Summer Event Last Call
Bestie Outlet Sale
Broad Reach. Connected Customer Journeys.
These campaigns formed the higher-volume part of the email program, complementing more focused automated journeys that responded to subscriber and shopping activity.
Automation: The Largest Revenue Contributor.
Automated customer journeys supported subscribers at key moments, from joining the email community to browsing products and returning to abandoned checkouts.
Revenue attributed to automated email flows during the reporting period.
Automation's contribution to the combined campaign and flow revenue total.
Emails delivered through automated customer journeys.
Three Journeys Driving Email-Attributed Revenue.
Abandoned Cart, Welcome Series, and Browse Abandonment accounted for most of the attributed revenue generated by automated flows.
| Automated Journey | Delivered Emails | Klaviyo-Attributed Revenue |
|---|---|---|
| Abandoned Cart | 14,187 | $27,480.54 |
| Welcome Series | 2,091 | $16,308.25 |
| Browse Abandonment – Standard | 9,311 | $2,683.72 |
Recovering Purchase Intent
Abandoned Cart was the largest automation contributor by attributed revenue. Its saved journey combines checkout reminders with follow-up offers and checks for purchases before continuing.
Welcoming New Subscribers
Welcome Series introduced subscribers to the Client 1 community with a welcome message and a 20% offer. It recorded the second-largest attributed revenue total among flows.
Reconnecting With Shoppers
Browse Abandonment provided another point of contact for shoppers who viewed products. Its saved journey begins with a two-hour delay and includes checks for checkout and purchase activity.
Engagement Across Automated Email Flows.
These results describe different audiences and sending contexts, rather than a controlled comparison with campaigns.
Audience Development.
Alongside campaign and automation activity, Client 1 expanded its marketing email audience through new subscription memberships during October 2025 to September 2026.
Subscription memberships added during the reporting period.
Subscription memberships that left the marketing email audience.
Net increase in email subscription memberships during the period.
Understanding Audience Growth.
Klaviyo recorded 14,767 joins and 1,984 leaves, resulting in 12,783 net membership additions.
A Growing Email Audience. More Opportunities to Connect.
This expanded the email audience alongside campaign and automation activity. These figures measure subscription membership changes, not necessarily distinct new people.
The Takeaway.
Client 1's results show the complementary roles of campaigns and automation within one email marketing program.
Communication at Scale
Scheduled campaigns delivered promotional communication at scale, supporting seasonal events, offers, and product discovery.
Revenue Through Customer Journeys
Automated journeys contributed the majority of email-attributed revenue, with Abandoned Cart and Welcome Series leading the flow results.
Positive Subscription Growth
The email program also recorded positive net subscription membership growth during the reporting period.
Campaigns and Automation. One Connected Email Strategy.
Over the reporting period, that combination recorded more than $74,000 in Klaviyo-attributed revenue, alongside positive net email subscription growth.
Results cover email sends from October 1, 2025 through September 30, 2026, in the account's US/Eastern timezone, with send-attributed results counted through the reporting date of October 27, 2026. Monetary figures are USD and use the account's default conversion metric. Attributed revenue is not total store revenue, profit, or proof of incremental impact. Delivery counts represent messages, not unique people.
Connecting Customer Behaviors With Email.
The email strategy combined customer behavior-based automation with relevant product communication, supporting shoppers from their first interaction through purchase.
Joining the Email List
Welcome communications introduced new subscribers to the brand and created opportunities for product discovery.
Viewing a Product
Browsing activity informed relevant follow-up communication, helping shoppers revisit products they had explored.
Abandoning a Cart
Cart abandonment messages created another opportunity to reconnect with shoppers before a purchase was completed.
Completing a Purchase
Purchase activity informed the next stage of customer communication and supported a more connected email experience.
Supporting More Considered Purchase Decisions.
Because electrical connection products can require more consideration than everyday impulse purchases, the strategy emphasized product relevance, compatibility information, practical benefits, and installation confidence.
A Connected Strategy Across the Customer Journey.
Together, these activities generated a projected $186,450 in email-attributed revenue in this illustrative reporting scenario.
Illustrative scenario — not verified actual revenue.
Turning Product Education Into Purchasing Opportunities.
Campaigns combined practical product education with relevant purchasing opportunities, helping customers understand electrical connection solutions before making a decision.
Revenue attributed to scheduled email campaigns in the illustrative scenario.
Messages delivered across the sample campaign program.
Education-Led Campaigns Built Around Real Applications.
Campaign themes addressed practical customer needs, helping connect product capabilities with relevant boating and outdoor applications.
Boat Preparation & Trolling Motors
Seasonal boat preparation and trolling motor setup.
12V, 24V & 36V Systems
Product education for different electrical connection systems.
Fish-Finder Wiring Solutions
Marine electronics and fish-finder wiring applications.
Kayak & Portable Power
Kayak power systems and portable outdoor power solutions.
Launches, Guides & Troubleshooting
New product launches, installation guides, and troubleshooting advice.
More Than Discounts. Practical Value at Every Touchpoint.
Rather than relying entirely on discount-led promotions, campaigns connected product features to practical outcomes: easier installation, cleaner wiring, and more dependable equipment connections.
This approach helped position email as both a revenue channel and a customer education resource.
Measurement context: All campaign performance figures shown are illustrative scenario results, not verified actual business performance.
Automation: Capturing High-Intent Demand.
Automated customer journeys generated the majority of email-attributed revenue in this illustrative scenario, connecting customer behaviors with timely and relevant follow-up communication.
Revenue attributed to automated email journeys.
Share of combined campaign and automated flow revenue.
Total messages delivered through automated journeys.
Revenue Across the Customer Lifecycle.
Five automated journeys supported customer engagement at different stages of the purchasing process, from first interaction through post-purchase communication.
| Automated Journey | Delivered Emails | Illustrative Attributed Revenue |
|---|---|---|
| Abandoned Cart | 18,400 | $53,850 |
| Welcome Series | 9,600 | $31,200 |
| Browse Abandonment | 14,200 | $18,662 |
| Post-Purchase Education | 11,500 | $10,000 |
| Cross-Sell and Replenishment | 7,000 | $6,000 |
| Total | 60,700 | $119,712 |
The Largest Revenue Contribution Came From Automated Journeys.
Abandoned Cart and Welcome Series were the leading automated journeys, together accounting for $85,050 in illustrative attributed revenue.
Browse Abandonment, Post-Purchase Education, and Cross-Sell and Replenishment extended communication across additional stages of the customer lifecycle.
Measurement note: All revenue and delivery figures represent an illustrative reporting scenario, not verified actual business performance. Attributed revenue should not be interpreted as total store revenue or incremental profit.
Abandoned Cart.
The abandoned-cart journey addressed shoppers who added products to their carts without completing checkout.
Reinforcing Product Value
Messages reinforced the practical benefits of products shoppers had already selected.
Helpful Installation Resources
Installation resources helped shoppers find practical information before completing their purchases.
Returning to Saved Carts
Follow-up messages directed shoppers back to their saved carts to continue the checkout process.
Turning Purchase Interest Into Checkout Opportunities.
By combining product reassurance, installation guidance, and a clear path back to checkout, the abandoned-cart journey supported shoppers who had already demonstrated purchase intent.
Welcome Series.
The welcome series introduced new subscribers to the brand, explained the benefits of plug-and-play power systems, and guided customers toward relevant product categories and educational resources.
Introducing the Brand
Welcome communications introduced new subscribers to the brand and helped them become familiar with its product offerings.
Explaining Plug-and-Play Power
Educational messaging highlighted the practical benefits of plug-and-play power systems and their applications.
Connecting Customers to Products
Subscribers were guided toward relevant product categories and educational resources to support informed decisions.
Building Product Understanding From the First Interaction.
By combining brand introduction, product education, and guided discovery, the welcome series helped new subscribers explore relevant solutions as they began their customer journey.
Browse Abandonment
Browse abandonment delivered follow-up messages based on product interest. Relevant product information, compatibility guidance, and installation resources helped customers continue evaluating potential solutions.
Post-Purchase Education
Post-purchase emails provided setup guidance, installation resources, and product-care information. This helped extend the customer experience beyond the initial transaction and created opportunities to introduce complementary products.
Across all automated flows, the illustrative open rate was 45.2%, with a 7.1% click rate.
These figures are sample scenario metrics, not measured account performance.
Audience Development.
During the illustrative reporting period, the email audience recorded 10,200 joins and 1,740 leaves, resulting in 8,460 net subscription additions.
Audience growth supported ongoing communication with prospective buyers, existing customers, and subscribers interested in specific outdoor power applications.
A longer-term opportunity is to segment customers by product interest, application, voltage requirements, and purchase history, where the necessary data is available.
The Takeaway.
Connect-Ease illustrates how email marketing can support a technically oriented ecommerce brand through a combination of product education, behavior-based automation, and relevant campaign messaging.
Campaigns create awareness around products and seasonal needs, while automated journeys provide additional opportunities to convert high-intent shoppers and support customers after purchase.
In this illustrative scenario, the combined program generated $186,450 in email-attributed revenue, with automated flows contributing 64.2% of the total.
Measurement note: All performance metrics, dates, revenue figures, delivery counts, and subscriber growth figures in this draft are fictional placeholders for presentation purposes. Replace them with verified Klaviyo data before publishing. Attributed revenue is not total store revenue, profit, or proof of incremental impact.
Customer behaviors, including joining the email list, viewing a product, abandoning a cart, and completing a purchase.
Because electrical connection products can require more consideration than everyday impulse purchases, the strategy emphasized product relevance, compatibility information, practical benefits, and installation confidence.
Together, these activities generated a projected $186,450 in email-attributed revenue in this illustrative reporting scenario.
Campaigns: turning product education into purchasing opportunities
Campaigns generated $66,738 in illustrative Klaviyo-attributed revenue from 286,400 delivered emails.
Across those sends, the sample program recorded:
Campaign themes included:
Rather than relying entirely on discount-led promotions, campaigns connected product features to practical outcomes: easier installation, cleaner wiring, and more dependable equipment connections.
This approach helped position email as both a revenue channel and a customer education resource.
Automation: capturing high-intent demand
Automated flows generated $119,712 in illustrative attributed revenue, representing 64.2% of the combined campaign and flow total.
| Automated journey | Delivered emails | Illustrative attributed revenue |
|---|---|---|
| Abandoned Cart | 18,400 | $53,850 |
| Welcome Series | 9,600 | $31,200 |
| Browse Abandonment | 14,200 | $18,662 |
| Post-Purchase Education | 11,500 | $10,000 |
| Cross-Sell and Replenishment | 7,000 | $6,000 |
| Total | 60,700 | $119,712 |
Abandoned Cart
The abandoned-cart journey addressed shoppers who added products to their carts without completing checkout. Messages reinforced the product's practical benefits, highlighted installation resources, and directed shoppers back to their saved carts.
Welcome Series
The welcome series introduced new subscribers to the brand, explained the benefits of plug-and-play power systems, and guided customers toward relevant product categories and educational resources.
Browse Abandonment
Browse abandonment delivered follow-up messages based on product interest. Relevant product information, compatibility guidance, and installation resources helped customers continue evaluating potential solutions.
Post-Purchase Education
Post-purchase emails provided setup guidance, installation resources, and product-care information. This helped extend the customer experience beyond the initial transaction and created opportunities to introduce complementary products.
Across all automated flows, the illustrative open rate was 45.2%, with a 7.1% click rate.
These figures are sample scenario metrics, not measured account performance.
Audience Development
During the illustrative reporting period, the email audience recorded 10,200 joins and 1,740 leaves, resulting in 8,460 net subscription additions.
Audience growth supported ongoing communication with prospective buyers, existing customers, and subscribers interested in specific outdoor power applications.
A longer-term opportunity is to segment customers by product interest, application, voltage requirements, and purchase history, where the necessary data is available.
The Takeaway
Connect-Ease illustrates how email marketing can support a technically oriented ecommerce brand through a combination of product education, behavior-based automation, and relevant campaign messaging.
Campaigns create awareness around products and seasonal needs, while automated journeys provide additional opportunities to convert high-intent shoppers and support customers after purchase.
In this illustrative scenario, the combined program generated $186,450 in email-attributed revenue, with automated flows contributing 64.2% of the total.
Measurement note: All performance metrics, dates, revenue figures, delivery counts, and subscriber growth figures in this draft are fictional placeholders for presentation purposes. Replace them with verified Klaviyo data before publishing. Attributed revenue is not total store revenue, profit, or proof of incremental impact.