Zero-Click Search for B2B: How to Generate Demand When Buyers Never Visit Your Website
A buyer can find out about your service, compare the different options, and reach a conclusion all without visiting your website. This presents a difficult reporting issue for marketing teams in that some of the work which affects a purchase takes place before there is a visit to measure. To carry out zero-click search in […]
Product Feed Optimization for AI Shopping: How to Help AI Understand Your Products
A shopper is looking for a desk which costs under $300, having a solid wood top and enough space to work in a small apartment; our store carries one of these desks. However, the listing for it is marked ‘Premium Work Desk’ and gives no measurements. Because that information is not available, the customer has […]
Merchant Center AI Insights: How Brands Can Measure Visibility in AI Shopping
Merchant Center AI insights allow brands to look at how their products are presented in conversational shopping experiences. For an e-commerce team the key question is what this degree of visibility shows with regard to areas that could use improvement and whether or not making those improvements results in a measurable outcome. Picture a customer […]
How to Prepare Your Ecommerce Store for ChatGPT, Gemini, Copilot and AI Shopping Agents
If you want your ecommerce store to be prepared for AI shopping, then you need to make sure that your product information is accurate, keep your merchant feeds current, and check the buying journey that customers actually go through. In order for an assistant to be able to understand which product matches a shopper’s request, […]
How to Measure AI Search Visibility: Mentions, Citations, Referral Traffic and Conversions
To measure AI search visibility you’ll need two different sets of records: those showing the answers in which your company or website appeared, and the analytics which show what took place when someone arrived at your site. The rule should be applied each time a brand is referred to or a citation is made, and […]
How to Make Your Products More Discoverable in Google AI Mode and Gemini Shopping
A shopper looking for a kitchen sink may want to know whether it fits a particular cabinet, which accessories come with it and how it should be installed. A product page that says “premium quality for modern kitchens” leaves most of that unanswered. It should be noted by brands that are using Google AI Mode […]
How to Build Brand Authority for AI Search Across Your Website, LinkedIn and Business Profiles
The only way to build up your brand’s authority in the field of AI search is to provide people with sufficient reliable information so that they end up having a good understanding of your company and are able to assess its expertise; even though all of your website, your presence on LinkedIn, and your business […]
AI Search vs AI Shopping: Why Ecommerce Brands Need Different Optimization Strategies
A shopper asks an AI assistant for advice on how to select a desk for a small home office and thinks that a useful buying guide would be able to answer that question. A minute later they ask for an oak desk at less than $300, one that is no wider than 100 centimeters and […]
ChatGPT Ads in India: What Businesses Need to Know in 2026
ChatGPT ads in India are now a real planning consideration for marketers. OpenAI currently lists India as available for self-service Ads Manager access, so an eligible advertiser whose legal entity is based in India can sign up directly and manage campaigns through Ads Manager Beta. That does not mean ChatGPT should take the place of […]
Google Ads Trends 2026: What’s Changing for Advertisers
Even though Google Ads is becoming more automated, advertisers are not therefore becoming less important; the main Google Ads trends in 2026 show a different way of working, since Google will take on a greater responsibility for targeting, bidding, creative variation, and campaign expansion, while advertisers will need to set more definite goals, provide better […]