Turn Search Intent Into Revenue.
From high-intent search campaigns to product-led Shopping ads, Alacrity manages Google Ads and Microsoft Advertising around one goal: make paid media work harder for the business.
Campaign Overview
Running ads is easy.
Knowing where to spend, what to promote, when to scale and what to stop is where the real work begins.
Our paid media specialists manage the complete account, from campaign structure and keyword strategy to product feeds, bidding, tracking and ongoing optimization.
Search Ads
Capture customers already looking for what you sell.
Shopping Ads
Put the right products in front of customers ready to buy.
Search and Shopping Work Better Together.
Search tells us what customers are looking for.
Shopping tells us which products they choose.
We use both to build a clearer picture of demand, product performance and where the next opportunity sits.
From account structure to ongoing optimization.
Account Strategy
Campaign architecture built around products, margins, markets and business priorities.
Keyword & Search Intent
Find the searches worth paying for and filter out the ones that are not.
Shopping & Product Feeds
Improve titles, attributes, categories and product data to give Shopping campaigns a stronger foundation.
Bidding & Budgets
Move spend toward campaigns, products and audiences showing stronger commercial potential.
Ad Copy & Assets
Build and test messaging designed around intent, relevance and conversion.
Tracking & Measurement
Connect campaigns with conversions, revenue and the KPIs that matter to the business.
Ongoing Optimization
Search terms. Negatives. Bids. Devices. Locations. Audiences. Products. Budgets.
Performance Reporting & Insights
Clear reporting on campaign performance, spending efficiency and opportunities to improve results.
Google and Microsoft. Managed as One Paid Search Strategy.
Your customers do not belong to one advertising platform.
Neither should your strategy.
We manage Google Ads and Microsoft Advertising together, using performance from both platforms to identify opportunities, control acquisition costs and extend profitable reach.
| Google Ads | Microsoft Advertising |
|---|---|
| Search Campaigns | Search Campaigns |
| Standard Shopping | Microsoft Shopping |
| Performance Max | Performance Max |
| Dynamic Search Ads | Dynamic Search Ads |
| Remarketing | Remarketing |
| Merchant Center | Microsoft Merchant Center |
Shopping Starts With the Feed.
A Shopping campaign can only work with the product data behind it.
Our team works across advertising and feed management to improve how products are understood, matched and presented across Google and Microsoft.
Better inputs give campaigns more room to perform.
We Optimize for the Business. Not the Dashboard.
More clicks are not the target.
More impressions are not the target.
The target depends on the account.
Revenue
ROAS
CPA
CAC
Conversion Rate
Profitability
New Customer Acquisition
That is what determines where we push harder and where we pull back.
A clear process from audit to scale.
Understand the account, products, tracking, feed and current performance.
Create the right campaign, keyword and product structure.
Put the strategy into market with clean tracking and clear benchmarks.
Improve bids, budgets, search terms, feeds, ads and product performance.
Increase investment where the economics support it.
Two ways paid media can move the business.
More Qualified Traffic. Better Acquisition Efficiency.
A search account needed stronger non-brand performance without allowing acquisition costs to rise with spend.
What Alacrity worked on
Campaign structure · Search terms · Match types · Negatives · Bidding · Ad copy · Landing page alignment
Better Product Visibility. Stronger Shopping Performance.
A Shopping account had traffic, but product data, campaign structure and budget allocation were limiting performance.
What Alacrity worked on
Product feed · Merchant Center · Shopping structure · Product segmentation · Bidding · Promotions · Budget allocation
Good.
We do not need to rebuild everything just to make our mark.
We audit what is working, keep what deserves to stay and focus first on the areas with the biggest opportunity.
Get Your Account Reviewed
Bring us your existing Google Ads or Microsoft Advertising setup and we’ll review where the account stands today.
Get Your Account ReviewedTurn Search Intent Into Business Intelligence.
Know what customers want, where to invest, and what drives your next sale.