Product Feed Optimization for AI Shopping: How to Help AI Understand Your Products
A shopper is looking for a desk which costs under $300, having a solid wood top and enough space to work in a small apartment; our store carries one of these desks. However, the listing for it is marked ‘Premium Work Desk’ and gives no measurements. Because that information is not available, the customer has […]
Merchant Center AI Insights: How Brands Can Measure Visibility in AI Shopping
Merchant Center AI insights allow brands to look at how their products are presented in conversational shopping experiences. For an e-commerce team the key question is what this degree of visibility shows with regard to areas that could use improvement and whether or not making those improvements results in a measurable outcome. Picture a customer […]
How to Make Your Products More Discoverable in Google AI Mode and Gemini Shopping
A shopper looking for a kitchen sink may want to know whether it fits a particular cabinet, which accessories come with it and how it should be installed. A product page that says “premium quality for modern kitchens” leaves most of that unanswered. It should be noted by brands that are using Google AI Mode […]
AI Search vs AI Shopping: Why Ecommerce Brands Need Different Optimization Strategies
A shopper asks an AI assistant for advice on how to select a desk for a small home office and thinks that a useful buying guide would be able to answer that question. A minute later they ask for an oak desk at less than $300, one that is no wider than 100 centimeters and […]