Zero-Click Search for B2B: How to Generate Demand When Buyers Never Visit Your Website
A buyer can find out about your service, compare the different options, and reach a conclusion all without visiting your website. This presents a difficult reporting issue for marketing teams in that some of the work which affects a purchase takes place before there is a visit to measure. To carry out zero-click search in […]
How to Measure AI Search Visibility: Mentions, Citations, Referral Traffic and Conversions
To measure AI search visibility you’ll need two different sets of records: those showing the answers in which your company or website appeared, and the analytics which show what took place when someone arrived at your site. The rule should be applied each time a brand is referred to or a citation is made, and […]
How to Make Your Products More Discoverable in Google AI Mode and Gemini Shopping
A shopper looking for a kitchen sink may want to know whether it fits a particular cabinet, which accessories come with it and how it should be installed. A product page that says “premium quality for modern kitchens” leaves most of that unanswered. It should be noted by brands that are using Google AI Mode […]
How to Build Brand Authority for AI Search Across Your Website, LinkedIn and Business Profiles
The only way to build up your brand’s authority in the field of AI search is to provide people with sufficient reliable information so that they end up having a good understanding of your company and are able to assess its expertise; even though all of your website, your presence on LinkedIn, and your business […]