Product Feed Optimization for AI Shopping: How to Help AI Understand Your Products
A shopper is looking for a desk which costs under $300, having a solid wood top and enough space to work in a small apartment; our store carries one of these desks. However, the listing for it is marked ‘Premium Work Desk’ and gives no measurements. Because that information is not available, the customer has […]
How to Prepare Your Ecommerce Store for ChatGPT, Gemini, Copilot and AI Shopping Agents
If you want your ecommerce store to be prepared for AI shopping, then you need to make sure that your product information is accurate, keep your merchant feeds current, and check the buying journey that customers actually go through. In order for an assistant to be able to understand which product matches a shopper’s request, […]
How to Make Your Products More Discoverable in Google AI Mode and Gemini Shopping
A shopper looking for a kitchen sink may want to know whether it fits a particular cabinet, which accessories come with it and how it should be installed. A product page that says “premium quality for modern kitchens” leaves most of that unanswered. It should be noted by brands that are using Google AI Mode […]
AI Search vs AI Shopping: Why Ecommerce Brands Need Different Optimization Strategies
A shopper asks an AI assistant for advice on how to select a desk for a small home office and thinks that a useful buying guide would be able to answer that question. A minute later they ask for an oak desk at less than $300, one that is no wider than 100 centimeters and […]